A new Google+ Study reveals minimal social activity and weak user engagement.
The study was only able to look at public data, which as it points out, “is not necessarily reflective of the entire population of users,” since some users are private or at least have private activity. That said, the stats are eye-opening:
- - According to the report, the average post on Google+ has less than one +1, less than one reply, and less than one re-share
- - Roughly 30% of users who make a public post never make a second one
- - Even after making five public posts, there is a 15% chance that a user will not post publicly again
- - Among users who make publicly viewable posts, there is an average of 12 days between each post
- - After a member makes a public post, the average number of public posts they make in each subsequent month declines steadily, a trend that is not improving