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	<title>PDMedia Lab</title>
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	<link>http://www.pdmedialab.com</link>
	<description>Website Design Santa Rosa, SEO, Web Development, Email Marketing</description>
	<lastBuildDate>Thu, 17 May 2012 22:21:19 +0000</lastBuildDate>
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		<item>
		<title>North Bay Web Conference</title>
		<link>http://www.pdmedialab.com/2012/05/17/north-bay-web-conference/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=north-bay-web-conference</link>
		<comments>http://www.pdmedialab.com/2012/05/17/north-bay-web-conference/#comments</comments>
		<pubDate>Thu, 17 May 2012 20:37:25 +0000</pubDate>
		<dc:creator>phil</dc:creator>
				<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.pdmedialab.com/?p=1081</guid>
		<description><![CDATA[If you have anything to do with web design, or any interest in how it to do it right, the North Bay Web Design Conference May 20 is a great event.]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><a href="http://www.northbaywebconference.com/" target="_blank"><img class="wp-image-1082 aligncenter" title="northbaywebconference" src="/wp-content/uploads/2012/05/northbaywebconference2.jpg" alt="North Bay Web Design Conference" width="639" height="193" /></a><br />
If you have anything to do with web design, or any interest in how it to do it right, the North Bay Web Design Conference May 20 is a great event.</p>
<p>Topics range from what makes good web design to ways and means of marketing and everything in between.</p>
<p>Our own SEO Specialist Phil Hershkowitz will co-host a break-out session on Social Media &amp; SEO</p>
<p>For more information and to register please visit the the <a href="http://www.northbaywebconference.com">North Bay Web Design Conference</a> page.</p>
<p>You&#8217;ll be glad you did.</p>
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		<item>
		<title>Is your story about the listener?</title>
		<link>http://www.pdmedialab.com/2012/04/24/is-your-story-about-the-listener/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=is-your-story-about-the-listener</link>
		<comments>http://www.pdmedialab.com/2012/04/24/is-your-story-about-the-listener/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 17:29:05 +0000</pubDate>
		<dc:creator>phil</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.pdmedialab.com/?p=1055</guid>
		<description><![CDATA[If a story is not about the hearer he [or she] will not listen.]]></description>
			<content:encoded><![CDATA[<p>“If a story is not about the hearer he [or she] will not listen . . . A great lasting story is about everyone or it will not last. The strange and foreign is not interesting&#8211;only the deeply personal and familiar.”</p>
<p>― John Steinbeck, <em>East of Eden</em></p>
<p>Are you talking about yourself all the time, or are you providing useful (and fun!) information for your guests?</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to design a website?</title>
		<link>http://www.pdmedialab.com/2012/03/19/how-to-design-a-website/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-design-a-website</link>
		<comments>http://www.pdmedialab.com/2012/03/19/how-to-design-a-website/#comments</comments>
		<pubDate>Mon, 19 Mar 2012 23:04:24 +0000</pubDate>
		<dc:creator>phil</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.pdmedialab.com/?p=983</guid>
		<description><![CDATA[According to Matt Cutts, a spokesperson for Google's Search Quality group, the answer is simple.]]></description>
			<content:encoded><![CDATA[<p>According to Matt Cutts, a spokesperson for Google&#8217;s Search Quality group, the answer is simple:</p>
<p>&#8220;Great content and a great site&#8221;</p>
<p>Focus on developing a website look and feel that you and your site visitors will love. And, just as important, develop the relevant and interesting content your visitors need.</p>
<p>What about SEO? It is one ingredient in the process of web development. But says Cutts, don&#8217;t abuse it. Sites with too many keywords on a page or those that exchange way too many links are about to get penalized again.</p>
<p>Read the full quote about &#8220;<a href="http://searchengineland.com/too-much-seo-google%E2%80%99s-working-on-an-%E2%80%9Cover-optimization%E2%80%9D-penalty-for-that-115627">Too Much SEO</a>?&#8221; at Search Engine Land.</p>
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		<item>
		<title>On Fire! is live</title>
		<link>http://www.pdmedialab.com/2012/03/16/on-fire-is-live/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=on-fire-is-live</link>
		<comments>http://www.pdmedialab.com/2012/03/16/on-fire-is-live/#comments</comments>
		<pubDate>Fri, 16 Mar 2012 18:56:21 +0000</pubDate>
		<dc:creator>sean</dc:creator>
				<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.pdmedialab.com/?p=979</guid>
		<description><![CDATA[On Fire!, the fireplace and hearth shop in Santa Rosa, went live today with a new website.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.onfiresantarosa.com/" target="_blank"><img class="alignright size-medium wp-image-980" style="border: 1px solid black;" title="On Fire!" src="http://www.pdmedialab.com/wp-content/uploads/2012/03/screen-300x291.jpg" alt="" width="300" height="291" /></a>On Fire!, the fireplace and hearth shop in Santa Rosa, went live today with a new website at <a title="On Fire!" href="http://www.onfiresantarosa.com/" target="_blank">www.onfiresantarosa.com</a>.</p>
<p>It&#8217;s launch, ushered in by the PD Media Lab, has a great design and is intended to improve the functionality of their web presence.</p>
<p>Their new website features all the products they offer and links to the manufacturers pages. The pages open in Light Box which keeps the users on the On Fire! site.</p>
<p>We also added and blog page and promotions page, both featured on the front page.</p>
<p>They also now have a comprehensive conversion form to help them convert website viewers to in-store customers. Their new location page also features a Google map that displays directions right on the page.</p>
<p>The new website for On Fire! looks fantastic and is easy to navigate. It turned out great and we encourage you to check it out.</p>
<p><a title="On Fire!" href="http://www.onfiresantarosa.com/" target="_blank">Check out On Fire! for all your fireplace and hearth needs.</a></p>
<p><a title="Free Website and SEO Analysis" href="http://www.pdmedialab.com/free-analysis/">And click here to get started on your own website today.</a></p>
<p>&nbsp;</p>
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		<item>
		<title>Windows 8 Doomed To Failure?</title>
		<link>http://www.pdmedialab.com/2012/03/14/windows-8-doomed-to-failure/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=windows-8-doomed-to-failure</link>
		<comments>http://www.pdmedialab.com/2012/03/14/windows-8-doomed-to-failure/#comments</comments>
		<pubDate>Wed, 14 Mar 2012 19:00:55 +0000</pubDate>
		<dc:creator>phil</dc:creator>
				<category><![CDATA[Web Trends]]></category>

		<guid isPermaLink="false">http://www.pdmedialab.com/?p=973</guid>
		<description><![CDATA[It seems Microsoft can't decide whether Windows 8 is for PC's or touch devices.]]></description>
			<content:encoded><![CDATA[<p>It seems Microsoft can&#8217;t decide whether Windows 8 is for PC&#8217;s or touch devices and they may have hatched a Frankenstein&#8217;s monster.</p>
<p>Read more at <a href="http://www.infoworld.com/d/consumerization-of-it/the-windows-8-tragedy-how-microsoft-can-avoid-disaster-188047" target="_blank">The Windows 8 tragedy: How Microsoft can avoid disaster</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Hot Tub Store launched yesterday</title>
		<link>http://www.pdmedialab.com/2012/03/02/the-hot-tub-store-launched-yesterday/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-hot-tub-store-launched-yesterday</link>
		<comments>http://www.pdmedialab.com/2012/03/02/the-hot-tub-store-launched-yesterday/#comments</comments>
		<pubDate>Fri, 02 Mar 2012 18:06:20 +0000</pubDate>
		<dc:creator>sean</dc:creator>
				<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.pdmedialab.com/?p=959</guid>
		<description><![CDATA[The PD Media Lab just launched the new website for The Hot Tub Store and it turned out great.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hottubstore.com/" target="_blank"><img class="alignright size-medium wp-image-960" style="border: 1px solid black;" title="Hot Tub Store" src="http://www.pdmedialab.com/wp-content/uploads/2012/03/Hot-Tub-Screen-300x289.jpg" alt="" width="300" height="289" /></a>Just launched by the PD Media Lab: The Hot Tub Store.</p>
<p>Their newly updated website at <a title="The Hot Tub Store" href="http://www.hottubstore.com/" target="_blank">www.hottubstore.com</a> turned out great and features the many hot tubs, spas, and saunas that they offer. It was designed with luxury and relaxation in mind with mild colors and a soft feel.</p>
<p>We also set up a comprehensive conversion form for them where potential customers can request a quote or service call and download brochures and buying guides, all in one form.</p>
<p>Each Hot Tub product is also linked to its manufacturer page so customers can get the full details and specifications of each model.</p>
<p>And attached to the main page are the Hot Tub Store Facebook and YouTube page links.</p>
<p>Check out <a title="Hot Tub Store" href="http://www.hottubstore.com/" target="_blank">The Hot Tub Store website</a> for all your hot tub and relaxation needs.</p>
]]></content:encoded>
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		<item>
		<title>New launch, Bruno&#8217;s on Fourth</title>
		<link>http://www.pdmedialab.com/2012/02/24/new-launch-brunos-on-fourth/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-launch-brunos-on-fourth</link>
		<comments>http://www.pdmedialab.com/2012/02/24/new-launch-brunos-on-fourth/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 00:18:19 +0000</pubDate>
		<dc:creator>sean</dc:creator>
				<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.pdmedialab.com/?p=950</guid>
		<description><![CDATA[Just in time for Sonoma County Restaurant Week, the PD Media Lab launches the new website for Bruno's on Fourth.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.brunosonfourth.com/" target="_blank"><img class="alignright size-medium wp-image-951" title="Bruno's on Fourth" src="http://www.pdmedialab.com/wp-content/uploads/2012/02/Brunos-screen-300x278.jpg" alt="" width="300" height="278" /></a>Just in time for Sonoma County Restaurant Week, the PD Media Lab is excited to announce the launch of the new website for Bruno’s on Fourth at <a title="Bruno's on Fourth" href="http://www.brunosonfourth.com/" target="_blank">www.brunosonfourth.com</a>.</p>
<p>Bruno’s on Fourth, a popular Santa Rosa eatery, asked us to improve the functionality of their website and give it an updated feel.</p>
<p>We updated their menu listings and improved their catering page so it lists all of the comprehensive catering services they offer.</p>
<p>Also included are two conversion forms. One is a traditional contact form. The other is a specific catering form aimed at increasing their catering and large-order requests for proposals (RFPs).</p>
<p>We encourage you to check out Bruno’s <a title="Bruno's on Fourth" href="http://www.brunosonfourth.com/" target="_blank">new website</a>. We also encourage you to have a delicious meal at Bruno’s, especially the $29 pre fixe dinner during Restaurant Week (we highly recommend the meatloaf).</p>
<p><a title="Free Website and SEO Analysis" href="http://www.pdmedialab.com/free-analysis/">Click here to get started on your own website today.</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Bye George, Well Said!</title>
		<link>http://www.pdmedialab.com/2012/02/20/bye-george/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=bye-george</link>
		<comments>http://www.pdmedialab.com/2012/02/20/bye-george/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 17:56:05 +0000</pubDate>
		<dc:creator>phil</dc:creator>
				<category><![CDATA[Fun]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.pdmedialab.com/?p=918</guid>
		<description><![CDATA[Happy Presidents Day! In 1796 Washington gave his famous Farewell Address in a letter to &#8220;The People of the United ...]]></description>
			<content:encoded><![CDATA[<p>Happy Presidents Day! In 1796 Washington gave his famous Farewell Address in a letter to &#8220;The People of the United States&#8221;.</p>
<p>Here in the PD Media Lab blog, we&#8217;ve spoken of using good compelling language to attract visitors to your website. How well would Washington&#8217;s words speak to a modern audience? Could you understand his writing? Take <a href="http://dynamo.dictionary.com/games/238098/washingtons-farewell-address/match/" target="_blank">this quiz</a>, courtesy of Dictionary.com to find out.</p>
<p>If you are off today, enjoy your time off! You may be curious to know <a href="http://www.mb.com.ph/articles/257325/how-a-president-spent-his-leisure-time" target="_blank">how George spent his leisure time</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Follow the PD Media Lab on Facebook and Twitter</title>
		<link>http://www.pdmedialab.com/2012/02/08/follow-the-pd-media-lab-on-facebook-and-twitter/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=follow-the-pd-media-lab-on-facebook-and-twitter</link>
		<comments>http://www.pdmedialab.com/2012/02/08/follow-the-pd-media-lab-on-facebook-and-twitter/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 20:11:14 +0000</pubDate>
		<dc:creator>sean</dc:creator>
				<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.pdmedialab.com/?p=884</guid>
		<description><![CDATA[Be sure to follow the PD Media Lab on Facebook and Twitter and keep up with all the exciting things we are doing.]]></description>
			<content:encoded><![CDATA[<p>Be sure to follow the PD Media Lab on Twitter and Facebook and keep up with all the exciting things we are doing.</p>
<p>From website launches to social media campaigns, we’ll keep you updated on the latest happenings at the North Bay’s premier Media Lab.</p>
<p>We’re excited to show off the many cutting edge digital products that we offer.</p>
<p>So Like and Follow us today and see how you can begin or improve your own web presence.</p>
<h3><a href="http://www.facebook.com/pdmedialab" target="_blank"><img class=" wp-image-885 alignleft" title="PDML Facebook" src="http://www.pdmedialab.com/wp-content/uploads/2012/02/50502_102849331815_4985514_n.jpg" alt="" width="49" height="49" /></a></h3>
<h3><a href="https://twitter.com/#!/pdmedialab" target="_blank"><img class=" wp-image-886 alignleft" title="PDML Twitter" src="http://www.pdmedialab.com/wp-content/uploads/2012/02/twitter-icon.png" alt="" width="49" height="49" /></a></h3>
<p>&nbsp;</p>
<h3></h3>
<h3><a title="PDML Facebook" href="http://www.facebook.com/pdmedialab" target="_blank"><br />
Like the PD Media Lab on Facebook</a></h3>
<h3><a title="PDML Twitter" href="https://twitter.com/#!/pdmedialab" target="_blank">Follow the PD Media Lab on Twitter</a></h3>
<p>&nbsp;</p>
<h4><a title="Free Website and SEO Analysis" href="http://www.pdmedialab.com/free-analysis/">And click here to get started on your own website today.</a></h4>
]]></content:encoded>
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		<title>The PD Media Lab rolls out 2 new websites</title>
		<link>http://www.pdmedialab.com/2012/01/24/the-pd-media-lab-rolls-out-2-new-websites/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-pd-media-lab-rolls-out-2-new-websites</link>
		<comments>http://www.pdmedialab.com/2012/01/24/the-pd-media-lab-rolls-out-2-new-websites/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 19:22:50 +0000</pubDate>
		<dc:creator>sean</dc:creator>
				<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.pdmedialab.com/?p=815</guid>
		<description><![CDATA[Two new websites launched by the PD Media Lab went live today. Pound Melters and Maaco Collision Repair.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.poundmelters.com/" target="_blank"><img class="alignright size-medium wp-image-816" title="Pound Melters" src="http://www.pdmedialab.com/wp-content/uploads/2012/01/PM-screen-300x287.jpg" alt="" width="300" height="287" /></a>Two new websites launched by the PD Media Lab went live today.</p>
<p>First up was <a title="Pound Melters" href="http://www.poundmelters.com/" target="_blank">Pound Melters</a>, the weight loss clinic with locations around the Bay Area. Their site was designed to give customers an overview of their services and direct them to a clinic.</p>
<p><a title="Pound Melters" href="http://www.poundmelters.com/" target="_blank">Poundmelters.com</a> also features a Spanish version of the website. Rather than just a Spanish landing page, the website features a full comprehensive Spanish version that mirrors the English one. Pound Melters can now target new customers in two languages.</p>
<p>Next up was <a title="Maaco Santa Rosa" href="http://www.maacocollisionrepair.com/" target="_blank">Maaco Collision Repair</a> in Santa Rosa. Their new website features a colorful design with images rotating on the main page and describes the many auto services they offer.</p>
<p><a href="http://www.maacocollisionrepair.com/" target="_blank"><img class="alignright size-medium wp-image-818" title="Maaco Santa Rosa" src="http://www.pdmedialab.com/wp-content/uploads/2012/01/Maaco-screen-300x292.jpg" alt="" width="300" height="292" /></a>We also placed a comprehensive conversion form on <a title="Maaco Santa Rosa" href="http://www.maacocollisionrepair.com/" target="_blank">www.maacocollisionrepair.com</a> to allow customers to make an appointment, request an estimate, or just ask a general question. Also included are before and after photos of cars they have worked on and their print advertisement.</p>
<p>Both of these launches turned out great and we are happy to be rolling them out today for each client.</p>
<p><a title="Get started on upgrading your digital strategy" href="http://www.pdmedialab.com/get-started-on-your-new-website/">And click here to take the first step towards rolling out your new website today.</a></p>
]]></content:encoded>
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