Search Engine Marketing (SEM) or Pay Per Click Advertising is a unique and powerful service that places a paid advertisement for your business website across a wide network of up to 25 major search engines, including Google and Yahoo!
When consumers in your area search for words that match the keywords and location associated with your business, your ad appears in the search results. By clicking on the ad, consumers are taken to your website, where they are one step closer to becoming a paying customer.
What are you customers searching for?
There are different phases in the buying cycle. From tire kickers who aren’t sure they want a car to visitors who are trying to decide which car to buy to late stage buyers who are looking for the best price, Search Engine Marketing allows you to target particular customers who have specific needs.
Your online ad is like a Haiku describing your business. Those 3 lines of text give you a chance to establish trust, authority and credibility. We will help you craft that ad to include the proper “trigger words” to invite your “hyper-sensitive” visitors to give YOU the click.
Is your investment in PPC paying off?
Tracking Your Results
Unlike offline forms of media advertising online provides immediate tangible measurement of how well your advertising dollars are returning benefit to you. Whether your goal is lead capture or a sale, it is possible to measure a conversion event. When the customer completes a purchase, downloads a whitepaper, subscribes to your email newsletter, or signs up for a class, you receive immediate feedback on how many visitors took that action.
PD Web Services Search Engine Marketing
No matter how fantastic your website is, it is only effective if people can find it. Your website is the front door to your business, open to the public 24 hours a day, 7 days a week. How and where are visitors going find you? Search Engine Marketing is one of the tools PD Web Services can use to help you get started.