Effectively using social media is an increasingly important tool to get your business found and message heard. Social Media Optimization (SMO) is a way to drive traffic to your website and to your business by engaging with customers across numerous channels.
Social media allows your business to have a voice and a unique personality. One that customers can connect with and recommend to others. SMO has become an essential marketing tool to help brand your business and increase your visibility.
Social media outlets such as Facebook and Twitter tell the story of your business to potential customers. The PD Media Lab can help you develop a plan for utilizing social media or optimize the social media you already have in place.
The PD Media Lab can also help you manage your online reputation. Tools like Yelp, Yellowbook, and City Search help introduce potential customers to your business. Having updated information as well as an active presence is crucial to shaping how your business is perceived online.
Social Media Optimization is another crucial tool to have in your web development plan and the PD Media Lab is here to help identify its opportunities for your business.